- Category: General
Mobile web sites as standard
Sometimes, when we do something day in and day out, we get so immersed in the subject, we develop a new language or way of understanding.
This is something that is particularly prevalent in education. Anyone who has worked in a school will go into the job without a clue about what the terms LA, GRTP, PGCE or TPS stand for. However after a while, everyone picks up the different meanings and then they slip into your own vocabulary, so much so that you start using them in general conversation with people outside of work, and then you suddenly realise that they are looking at you blankly because they are now in the position that you were not too long ago.
The same is true in all professions, including web design. Not only does the ‘language of the job’ creep into conversations and e-mails with customers, we also forget that not everyone is as up-to-date with the latest technologies or developments.
One of those areas, is mobile friendly web sites. These are something that have been around for many years now and as web site designers, we naturally ensure that any new site that we build is mobile friendly. Around 65% of people using the internet use mobile devices to view sites. In fact, you’re probably using one right now to read this.
Mobile friendly sites are industry standard now, so much so that we forget to mention to customers that their site will work on desktops, tablets and mobiles but it’s a question that almost always gets asked - ‘will my site be mobile friendly?’
As with education or in fact any profession, we should always remember that the language that we use on a day-to-day basis in our job is not always understood by people outside of the profession. In the same way that I would not understand what a car mechanic was telling me if he did not make it easy for me, we too should make more of an effort to see things from a customer’s point of view.
So, do we make mobile friendly web sites? Yes, as standard!
- Category: General
Google Adwords Offer
As a Google Partner, we have been sent from 'Game On' voucher codes. These give customers up to £90 worth of free Adwords spend.
If you are thinking of starting to use Google Adwords to advertise your business, now is the perfect time. If you spend £90, you will be given an additional £90 free with one of our vouchers.
If you are interested in giving your business a little boost this summer, please get in touch.
The codes expire on 30 June so please be quick!
- Category: General
What is SEO?
SEO stands for Search Engine Optimisation. It is an umbrella term for a number of different techniques that are used to enhance a web site so that it appears higher up the search engine rankings and to bring more visitors to your web site.
What this means is that when someone searches for your business in Google, it will be found easily. This is quite easy to do as there’s often only a few, at the most, businesses with the same name and only one in your area. What’s more difficult is getting your web site found when people search for your services, without mentioning your business name.
For example, if you run a window cleaning company in Kent called ’Squeaky Clean Window Cleaners’ someone can type ‘Squeaky Clean window cleaners Kent’ and it’s likely that your web site will show up at the top of the search results. If however someone types in ‘window cleaners Kent’, without any SEO work being done on your site, likely come much, much further down the list of results.
The key to SEO is allowing new customers, who haven’t even heard of you, to be able to find you easily.
Most search engines, including Google and Bing, offer their top search result places to paying customers, to advertise their site. Google also deliver adverts on the right-hand side of their page, also to paying customers. Unlike these other methods of driving traffic to a web site, SEO can be done for free.
There are many guides on the internet which can help you if you are looking at optimising your own web site. The problem is that it requires quite a lot of knowledge in various areas and the guides on the internet are often not very detailed. Instructions such as 'link to your social media accounts from your web site' are accurate tips but quite vague if you do not have any knowledge in social media or editing web sites.
Research, research, research…
Whether you decide to go it alone or you decide to pay someone to do it for you, it's a good idea, just like anything, to do your research first. Even if you pay someone else to do your SEO for you, you should understand a little about the process so that you can monitor the work of the company that you're paying. A good SEO company will be happy to talk you through the steps and ensure that you have clear goals. For example, you may want to promote a particular page of your web site or product or you may want to target a particular geographical area. Unless your SEO team know these details, they cannot effectively start work on your site or monitor the results of the work.
It takes time
SEO can be a slow and methodical job. You cannot employ someone for £10 and expect to have your web site at the top of Google in days. It takes time for Google to recognise the changes that you are making to your web site and at the moment, there’s about two weeks between a change being made and Google updating their rankings to reflect this.
It’s an on-going job
Once your web site has started being found in Google search results, your site should stay at the top of the rankings for some time. This is why SEO is better and cheaper, long term, than Google Adwords.
In time though, your site will probably start to drop down the rankings. One reason could be that a competitor of yours starts doing some SEO work on their site. That’s why it’s important to keep monitoring where you site comes in the rankings and do some more work on it when necessary.
Ranking isn’t everything
People often assume that once you’re at the top of the search rankings, the business will come - “if you build it, they will come”. The visitors may come but the sales may not. There are many other things to consider when building your new site. If you’re ranked number one but have an awful web site, customers may look at your site first but then decide to go to the site ranked second - because they may not trust your business. First impressions count.
You also need to make sure that the basics are in place - an easy to find telephone number, e-mail address, customer testimonials etc.
SEO will get people visiting your web site but once there, you need to ‘sell’ your business to them so they make the next and vital step of buying from you.
- Category: Blog
A flurry of updates
It's been a busy period for us recently but we wanted to make a quick update to let you know what's been going on.
We've finally launched our new web site which we hope you like the look of. Our previous one was great but it didn't have the right layout for us to put information about all of the services that we offer. We will be adding more content over the next couple of weeks including more customer testimonials...
We are busy working on four different web sites at the moment, all of which should be released shortly so we will be able to put up the customer testimonials as soon as they go live.
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